25 April 2016
A South African has been included in the radio and audio jury in the London International Awards (LIA) 2016, taking place on 8 November, with judging taking place from 6 to 14 October.
Executive creative director of advertising agency Ogilvy & Mather in Joburg, Mariana O’Kelly has been selected to be on the jury for the international media awards.
According to the Ogilvy & Mather website, she’s worked at prestigious agencies such as Hunt Lascaris, Jupiter Drawing Room and Net#work BBDO for over 18 years. She joined Ogilvy & Mather in 2011.
“She has been recognised at Cannes, D&AD, One Show, Clios, Eagles and Loeries and has helped build brands like Nike, BMW, Virgin Atlantic, Mercedes Benz, Economist, Cell C, Nedbank and Chicken Licken,” reads the site.
Paul Wauters, the radio and audio jury president at the LIA and the co-founder and executive creative director of Babel in Paris, said it was difficult to get radio right.
“I’m looking forward to honouring the brave men and women who never tire of rewriting the script, spending time on the length of the dramatic pause and the well-balanced Swedish accent,” he said. “At the same time, I’m hoping to see innovative ideas and new ways to create connections with a scattered and ad-averse audience.”
Since 2014, there’s been an increase in entries in the category. “[It’s] a confirmation of the large volume of effort and innovation that agencies put into the medium,” reads South African media news site, Bizcommunity.
Other jury members include:
- Paul Wauters – co-founder/executive creative director, Babel, Paris, France (jury president)
- Chris Smith – group creative director, The Richards Group, Dallas, USA
- Chuck Rachford – executive creative director, Cossette Chicago, Chicago, USA
- Larissa Kirschner – vice-president, creative director, Publicis, New York, USA
- Oliver Handlos – creative lead of activation, Grey, New York, USA
- Ralph van Dijk – founder and creative director, Eardrum, Sydney, Australia
- Tom Eymundson – chief executive, Pirate Group, Toronto, Canada
About the LIA
Created in 1986 and formerly known as the London International Advertising Awards, the awards honour excellence in the fields of advertising, digital, production, design, music and sound, and technology. In 2004, the word “advertising” was removed to reflect that the awards observed more than advertising in a fast changing media industry.
“The juries are comprised of the most talented, recognised and awarded individuals from within their respective fields,” reads the LIA website.
“Jury members are required to attend from the commencement of judging through statue discussions.
“Every member on each jury panel, including the jury president, judges all entries (they are not permitted to judge their own work) in their respective media without bias as to origin of work by country, company or individual.”