Author: Dr Petrus de Kock
Research Type: International Reputation Research
The SA Inc. Project aims to:
– Develop a holistic/integrated understanding of the South African footprint in international markets;
– Contribute to the development of a framework of analysis that considers all the elements of South Africa’s strategic economic, diplomatic, multilateral, as well as peace & security engagements on the continent, all of which shapes the brand reputation.
The Review gathers findings from markets where the project has been implemented and advice for continued viability, methodology and target markets of the project.