Author: Dr Petrus de Kock
Research Type: ASEAN, Asia, and International Reputation Research
With the exception of India, the Asian region lacks familiarity of South Africa as a business and investment destination. Brand South Africa international investor perceptions research has found that geographical and language barriers are the greatest barriers. However, closer ties between Global South Africans and more information sharing with Asian embassies and corporations working in the South African market could overcome this.