Guidelines to Applying Tools

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Stakeholder Toolkit use or Application Matrix:

Consistent with BrandSA’s key mandate of assisting stakeholders in aligning their communications strategies with the country messaging where relevant and appropriate.

The matrix below and application examples seek to serve as a guideline on how stakeholders may or can use the various brand tools. You can be as subtle and use the Logo or Chevron only, or be big and bold by using all of the tools or brand elements provided. Whilst there are some ground rules we would like you to adhere to when using the brand and it’s various tools, we believe the toolkit will provide enough flexibility and diversity allowing creative and innovative use with your communication strategies.

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Government:YesYesYesYes
Business:YesYesOptionalOptional
Civil society:YesYesOptionalOptional
Influential Forums:YesYesOptionalOptional

 Logo Positioning and use with Chevron

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 Primary Chevron Application with logo

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 Primary Chevron Application without logo

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 Secondary Chevron Application with logo

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 Secondary Chevron Application with and without logo

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