Jeweller Kevin Friedman gilds the ordinary


Kevin Friedman finds the beauty in the ordinary, then embellishes it with the sparkle of diamonds, to the coveted acclaim of the luxury goods market and his fellow artists.

His jewellery has been worn by actress Charlize Theron, and has been showcased on the international market at $16-million. This global South African trained as a fine artist, and now describes himself as a “jewellery artist”. For him if an item “has beauty it deserves to exist”. So, if it’s a tin can which he covers in beads, or a diamond, it has aesthetic and equal value, he says.