Brand South Africa has partnered with Plastics SA on this year’s Clean-Up & Recycle campaign. It runs in conjunction with Clean-up South Africa Week, which takes place from 14 to 19 September. Tied into the campaign are Recycling Day South Africa on 18 September and International Coastal Clean-up Day on 19 September.
Recycling Day aims to raise awareness by educating people about the social, environmental and economic benefits of recycling. During the coastal clean-up, volunteers remove debris from all bodies of water. The clean-up allows officials to collect valuable information about the rubbish that is dumped; it also heightens public awareness of the causes of litter and debris.
The first coastal clean-up took place along the coast of Texas, in the US, in 1986, with 2 800 volunteers. Today, the campaign includes all bodies of water, such as inland lakes, rivers, streams and underwater sites, and approximately half-a-million people in more than 100 countries volunteer for the cause.
Help Ocean Conservancy to keep our beaches and waterways clean
Brand South Africa will run a competition to find 10 of the best volunteers during the campaign. To enter, users need to add #CleanUpSA in their posts on social media.
The top five users on Twitter as well as the top five Facebook users will each receive a Play Your Part hamper. These include memory banks and sticks, scarves, books, peak caps and pens.
Other organisations participating in the events include: National Recycling Forum, Tuffy, Glass Recycling Company, Petco, Collect a Can, Southern African Vinyls Association, TetraPak, Polystyrene Packaging Council, Department of Environmental Affairs, Ocean Conservancy, Ezemvelo KZN Wildlife Trust, and Astrapak Group.