Brand South Africa partners with the Miss South Africa Pageant

















9 JUNE 2020 – Johannesburg,  – Brand South Africa is excited to announce its  continued partnership with the Miss South Africa pageant this year, as reigning Miss South Africa, Sasha-Lee Laurel Olivier, prepares to hand over the crown.

This is in line with the Play Your Part Programme, as the Miss South Africa pageant provides a wonderful platform for young South African women to confront their power, embrace their future and inspire young women. Over the years, the programme has been  promoting and celebrating active citizenship as well as encouraging pride and patriotism.

“Beauty pageants have always had an important impact on girl and women’s empowerment. They give women a platform to be heard and opportunities to inspire others. It’s a platform that recognises the importance of playing your part and being involved in the matters of the community, by being an active citizen. Brand South Africa sees every participant as a good country ambassador and we look forward to engaging with this year’s contestants” – Sithembile Ntombela, Brand South Africa General Manager: Marketing.

Through a pageantry process, contestants receive world-class coaching, that will advance their networking, business and crucial life skills. As they get moulded into brand ambassadors for the country, the women become champions of women’s rights, thought leaders and savvy career women who inspire others  to fulfil their potential, recognise their self-worth and find their place in the world.

Notes to the Editor

About Brand South Africa
Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.

For more information on Brand South Africa, log on to or like and follow @BrandSouthAfrica on Instagram and Brand_SA on Twitter for regular updates.

About Play Your Part
Play Your Part is a nationwide programme created to inspire, empower and celebrate active citizenship in South Africa.  It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone.

Play Your Part is aimed at all South Africans – from corporates and individuals, NGOs and government, churches and schools, from the young to the not-so-young.  It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.

For more information on Play Your Part, log on to  or like and follow @PlayYourPartSA on twitter for regular updates.

For enquiries, and interview requests please contact:

Phindi Maduna
Mobile: +27 64 890 7414