Action against Poverty is this year’s theme for Nelson Mandela International Day and South Africans are being encouraged to work together to uproot poverty.
Nelson Mandela International Day commemorates the lifetime of service Nelson Mandela gave to South Africa and the world. It was launched on his birthday, 18 July, in 2009 via a unanimous decision by the UN General Assembly. Mandela Day calls on us all, every day, to make the world a better place.
Brand South Africa partnered with the Nelson Mandela Foundation on 10 May 2017 at Constitution Hill to launch a new theme for Mandela Day – ‘Action Against Poverty’. The launch took place in the form of an exhibition showcasing “Footsteps of Madiba” and members of the public were encouraged to take action and inspire change in their chosen action against poverty.
The programme included messages of support by Unathi Msengana, Randall Abrahams, Isidingo Cast Members and Generations Cast members and it was covered by Morning Live on SABC 2, Expresso on SABC 3, Sunrise on ETV Sunrise, Cliff Central and Kaya FM.