Many disadvantaged school children will reap the benefits of a partnership between Kellogg’s South Africa and Clover which ensures they eat a nutritious breakfast every morning.
Clover has committed to provide the milk requirements for Kellogg’s Breakfasts for Better Days initiative. The campaign provides thousands of learners with a balanced breakfast every school day.
Clover has joined forces with packaging solutions company, Tetra Pak to support the Kellogg’s project.
“This initiative is aligned with our motto of protecting what’s good, and our vision of making food safe and available everywhere,” said Gisele Gurgel, marketing director at Tetra Pak. “Supporting Breakfasts for Better Days will give back to communities with the 3goodness of long life milk.”
Clover is providing 550 000 litres of milk for the project until the end of 2016, making sure children have the most important meal of the day so they can concentrate on their school work.
Breakfasts for Better Days is in its third year of dishing up a breakfast of cereal and milk to 25 000 school children across Gauteng, Kwa-Zulu Natal, the Eastern and Western Cape provinces. It has been endorsement by the Department of Basic Education. Food Bank SA distributes the food.
One billion servings
The Breakfast for Better Days initiative is part of Kellogg’s global target to feed a billion servings of cereal and snacks by end of 2016.
“We are delighted that Clover and Tetra Pak have come on board to be part of our initiative to fuel the minds and bodies of learners across the country,” said Sylvia Radebe, head of communications at Kellogg’s South Africa.
“Almost one in five learners goes to school without breakfast every day, and we aim to change that statistic.
“We are planning to extend the feeding programme and the commitment from Clover and Tetra Pak means we will be able to broaden our footprint.”
“This is an amazing initiative started by Kellogg’s and being able to be part of a team that shares a positive vision and joint effort towards making a difference in so many children’s lives, is truly something special,” said Sherian King, a marketing manager at Clover.
“Not only is it a great brand fit, but the shared values and optimistic views for the future all work together to deliver something great.
“It is so important to alleviate the distraction of hunger so that children can focus during the day. This is just one step towards their success, and we are glad to be able to help where we can.”
For more information on the Breakfasts for Better Days initiative, visit www.bfbd.co.za
Providing Breakfast for Better Days
Launched globally in 2013, this initiative believes in the power of breakfast to feed better days and better lives.
According to the Kellogg’s website, it is expanding breakfast programmes around the globe, maximising product donations and advocating for the important role breakfast plays in the diet.
In the first year of the initiative, Kellogg’s donated more than 400-million servings of products, of which 230-million servings were breakfast foods.