9 May 2014
The South African Rugby Union (Saru) launched a new digital magazine titled “Springbok” on Friday. The website utilises social media to reach out to fans of South African rugby.
“Springbok” is free online at http://www.springbokmagazine.com and will be distributed through Saru’s existing and social media channels on Facebook and Twitter, as well as via e-mail to all members of the Springbok Supporters’ Club.
This means more than 1-million online fans of South African rugby will have direct access to the new magazine, with the sharing component of social media making the possible footprint of the magazine much larger.
‘We are constantly looking at improving’
“We are constantly looking at improving the way we interact with supporters of the Springboks and our other national teams,” Saru CEO Jurie Roux said in a statement.
“I am sure the magazine will bring supporters even closer to their heroes and rising stars in our national teams, as well as into other Saru activities, such as our very successful museum, The Springbok Experience, the Cell C Community Cup and the work of our High Performance and development departments,” he added.
The first issue contains an interview with Springbok coach Heyneke Meyer, where he looks ahead to the forthcoming test season, as well as features on the Junior Springboks, the Springbok Sevens and Women’s teams, the Springbok Experience, and a look back at the second edition of the Cell C Community Cup.
“Springbok” will be released on the first Friday of every month and its back-end technology means it loads quickly and is small in data size. Because of the page design it is not formatted for smartphones. However, regular updates will be posted on Facebook (Springboks) and Twitter (@bokrugby).