23 February 2010
The People’s Bus – an initiative to build public enthusiasm ahead of the 2010 Fifa World Cup – made the first stop on its nationwide tour at Reagile Primary School in Tembisa, north of Johannesburg on Friday.
The customised bus – a mobile hub of football trivia and fan gear that will be visiting more than 50 locations across the country between now and the World Cup kickoff on 11 June – was met with huge enthusiasm by the kids at Reagile.
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- Video: World Cup People’s Bus (1)
Brand South Africa and MAN Truck and Bus, joint drivers of the initiative, have scheduled People’s Bus stops across all nine provinces and their smallest cities and towns, including Dullstroom in Mpumalanga, Upington in the Northern Cape, Bhisho in the Eastern Cape, and Ulundi in KwaZulu-Natal.
“Taking the People’s Bus into the country areas and smaller towns and cities will enable us to spread the World Cup experience to as many South Africans as possible,” said Brand South Africa Acting CEO Paul Bannister.
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