15 April 2009
Get out your phone and stand to win tickets to the Confederations Cup for yourself and three friends: SMS ‘FLAG’ to 41929 (R2 per SMS) or go to mobile website www.flythesouthafricanflag.mobi to enter.
The competition is part of “Fly the Flag for Football”, a national campaign to build public support and excitement leading up to the 2009 Fifa Confederations Cup and 2010 World Cup.
The 2010 National Communication Partnership, a partnership of organisations involved in communicating about the soccer mega-events being hosted by South Africa, aims to distribute over 47-million South African flags through various campaigns by the time the World Cup kicks off in June 2010.
“Our national Flag is a powerful symbol of unity and pride, and we would like to play our part by encouraging South Africans to proudly fly the flag as the eyes of the world are upon us,” Margaret Dingalo of the International Marketing Council of South Africa said ahead of the launch of the campaign last week.
“The 2009 Fifa Confederations Cup is starting in less than 100 days, and excitement is building,” Dingalo said. “We need to help drive enthusiasm and patriotism, garnering support among South Africans for Bafana Bafana and the event as a whole.”
Colourful face-painted figures wearing South African flag t-shirts and makarapas, the football fan hat that is unique to South Africa, handed out free flags at tollgates, garages and airports across the country over the Easter long weekend.
For South African football great Mark Fish, the campaign’s official spokesman, the Confederations Cup and World Cup are about more than football, representing “the opportunity of a lifetime, for South Africa and Africa as a whole.
“Let us raise our flags in unity, joining together to make the 2009 Fifa Confederations Cup and 2010 Fifa World Cup joyful, unforgettable events,” Fish said. “Fly your flag and show the world the warmth and spirit of South Africa.”
Members of the 2010 National Communication Partnership include the International Marketing Council of SA, South African Tourism, the 2010 Fifa World Cup Local Organising Committee, the Department of Arts and Culture, South African Airways, Proudly South African, and several other private sector and civil society groups.
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