World Cup ticket rush is on

28 January 2010

Over-the-counter sales, 15 new ticketing centres, two new call centres for queries, and a further 280 000 lower-cost category 4 tickets for locals – the 2010 Fifa World Cup™ ticket rush is about to kick in!

South African football fans claimed the bulk of applications for the 2010 Fifa World Cup™ third ticket sales phase, which closed on January 22.

Since the Final Draw for the 2010 Fifa World Cup held in Cape Town on 4 December, nearly one-million applications from South Africans have been received – 79 percent of the total.

“Clearly, since the Final Draw in Cape Town, until the close of this sales phase, we have seen a flurry of activity around ticket sales,” World Cup Organising Committee (OC) CEO Danny Jordaan said on Wednesday. “Indications are that in the last two weeks there has been increased activity around the national team, and I am sure that we will see the stadiums sold out for these matches.

“We are in good shape. I am very excited to see how eager South Africans are to experience this tournament.”

Due to high demand for tickets reserved specifically for South African residents (category 4), Jordaan announced that a further 280 000 category 4 tickets would be released to accommodate for the local rush.

Speaking at a press conference held in Sandton in Johannesburg on Wednesday, the chairman of the Fifa World Cup ticketing sub-committee, Horst Schmidt, said that six World Cup matches were already oversubscribed, including the opening match and Final at Soccer City in Johannesburg, the group match between Portugal and Brazil in Durban, as well the Semi-Final matches in Durban and Cape Town.

“Another 55 matches are oversubscribed in at least one category for the third phase,” Schmidt added.

To date, two-thirds of the available tickets for the tournament have been sold, with more than one-million applications received during the third phase. The two-million tickets include those which will be allocated during the random draw, which will be held on 1 February.

Schmidt revealed that two call centres, one international (00 41 44 583 2010) and the other in South Africa (083 123 2010) would be set up to deal with fan queries regarding ticket sales.

There was more good news for South Africans. From April 15, ticketing centres in each of the nine host cities will be opened. Here, fans will be able to not only collect their confirmed tickets but also purchase any available tickets over the counter on a first-come, first-serve basis.

Jordaan said the OC and Fifa would evaluate the feasibility of opening these ticketing centres even earlier than the planned April 15 date.

Apart from South Africa, as the host country, the USA leads ticket applications for the third phase with 50 217, the UK comes in second with 41 529, followed by Australia (15 523), Mexico (14 804) Germany (14 647) and Brazil (10 767).

South Africa’s neighbours have also starting showing an increased interest in making the trip across the border to see the worlds superstars in action, with Botswana (2 519) Mozambique (1 795) and Namibia (1 191) showing the greatest interest so far.

Source: 2010 Fifa World Cup South Africa Organising Committee