18 August 2009
The government is to take the lead in driving a unified marketing and communication plan to boost local and international enthusiasm ahead of the 2010 Fifa World Cup, says Government Communication and Information System (GCIS) chief executive Themba Maseko.
Speaking at the 2010 National Communication Partnership conference in Johannesburg on Monday, Maseko said communication was key to delivering a successful World Cup.
The government had set up a number of structures “to enhance our marketing and communication plan and to ensure that the government speaks with one voice,” Maseko said.
He said the government had set up an inter-ministerial committee, chaired by Deputy President Kgalema Motlanthe, to coordinate South Africa’s responses to the challenges, including communication challenges, that the country faced in hosting the world’s biggest single-code sporting event
Maseko said the provincial governments and host cities would soon finalise their communication plans, to be integrated into a national 2010 marketing and communication plan.
Monday’s conference, hosted by GCIS and the International Marketing Council of South Africa, was attended by professional communicators from the public and private sectors.