31 August 2010
Get up 15 minutes early. Start a conversation with someone new. Go for a walk during lunchtime … as part of its “Legacy” campaign, Brand SA has called on South Africans this Friday to “fly the flag for our ability to see things differently, to see challenges where others see obstacles, and no matter what, to make a plan.”
Brand South Africa’s Legacy campaign aims to leverage the momentum of the 2010 Fifa World Cup by providing platforms for South Africans to keep achieving and showcasing their “South Africanness” to the world, while entrenching the principles of pride, patriotism and solid citizenship that have been established over the past year.
Each Friday for the next five weeks, “South Africans will celebrate all the things that make us who we are,” Brand South Africa CEO Miller Matola told journalists at the launch of the campaign in Johannesburg last week.
Each Friday has a different theme, this Friday’s being a call to Do Things Differently, for example:
- Instead of sending an e-mail, pick up the phone.
- Call an old friend.
- Celebrate those who have made a difference in your community, and join them.
- Put a suggestion box up where people can share their ideas on how to do things differently.
- Do Things Differently – poster
The 2010 Fifa World Cup™ “marked a massive change in the way we see ourselves and the way the world sees us,” Brand South Africa said in a statement.
“This Friday, do something differently, and acknowledge how each of us made the world see our country in a new light.”
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