24 August 2010
Brand South Africa, as part of its “Legacy” campaign, has called on South Africans to “Fly the Flag” this Friday by doing something in support of the Department of Education’s Class of 2010 initiative.
Brand South Africa’s Legacy campaign aims to leverage the momentum of the 2010 Fifa World Cup by providing platforms for South Africans to keep achieving and showcasing their “South Africanness” to the world, while entrenching the principles of pride, patriotism and solid citizenship that have been established over the past year.
Each Friday for the next five weeks, “South Africans will celebrate all the things that make us who we are,” Brand South Africa CEO Miller Matola told journalists at the launch of the campaign in Johannesburg on Monday.
Each Friday will have a different theme, starting on 27 August with a call to Support the Class of 2010.
With the countdown to this year’s final matric exams well under way, Matola said, “it is up to us to support our scholars.
“Most importantly, we need to pledge to help learners realise how important their education is, but we can also give support by helping a scholar to write a study plan or assisting with revision.”
Matola said he himself had pledged both his and Brand South Africa’s support for the Class of 2010. “My organisation has dedicated Fridays to distributing stationery to schools, and donating 30 minutes of their lunchtime to teaching learners about post-matric career choices.”
During the World Cup, Matola said, South Africans united in support of their team and their country, in the process learning a valuable lesson – “that together we can do anything we put our souls into.
“If you pledge that same support to your Class of 2010, you can give them all the motivation and inspiration they need to succeed, not only in their final examinations, but also in life.”
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