22 July 2010
South Africa’s biggest, fastest-moving city, Johannesburg, had almost a million visitors during the 2010 Fifa World Cup, says the Joburg Tourism Company, adding that tourism initiatives put in place for the event would continue to benefit the city’s visitors and residents.
Laura Vercueil, the company’s manager of communications and public relations, said this week that while the data still needed to be properly analysed, “there is anecdotal evidence of one-million visitors to Joburg during the World Cup, comprising domestic, continental and international guests.”
The Joburg Tourism Company (JTC) pulled out all the stops to ensure a memorable stay for visitors during the tournament, said Vercueil.
“To meet the challenges of supplying adequate tourist information services to the visitors and thereby ensuring memorable experiences for them, Joburg Tourism made a substantial investment in improving information skills, information dissemination and other service level enhancements, including the provision of information touch screens, brochures and kiosks, as well as the volunteer Know Your City programme,” said said.
“Aside from initiatives to skill up frontline staff and tour guides, we also partnered with Sasol [the fuel company] to train petrol pump attendants to deal with tourist information requirements, as well as with the Johannesburg Metropolitan Police Department [JMPD] to train tourism cadets.”
The company also worked with the Johannesburg Roads Agency to make available 122 brown tourism signs for tourist attractions and public facilities throughout the city, as well as directional signs to different accommodation establishments.
“The JTC ensured the dissemination of tourism information through existing platforms, as well as at public viewing areas and fan parks, while the City of Johannesburg trained 650 volunteers as information ambassadors, coaching them about tourism awareness, cultural diversity and knowing their city from a tourist’s perspective.”
The programmes included:
The usefulness of the programmes has not ended with the World Cup. They have left a legacy that will allow those who were trained to continue in the field, while the signage will help residents navigate their own city better.
Source: City of Johannesburg