12 October 2010
Put on your old tie, squeeze into your old blazer, resurrect your school colours … This Friday, and every Friday until the matric exams are over, South Africans are being called on to demonstrate their gees by wearing part of their old school uniform in support of the country’s Class of 2010.
As South Africa’s grade 12s gear up for their final exams, Brand South Africa, iSchool Africa and the Department of Basic Education have launched Blazer Fridays, calling on the public to get into the school spirit again and “accessorise for a good cause”.
“Brand South Africa would like thank those South Africans that have shown their true spirit of ubuntu by volunteering at the various study centres, facilitating study groups at their homes, declaring “study hour” on their block so that we contribute to the future of these learners,” Brand South Africa CEO Miller Matola said in a statement on Monday.
“Our spirit of unity is the common thread that binds us as a nation. We should stand firmly in support of the Class of 2010 as they prepare for their future in a country full of possibilities and opportunities.”
- Upload your Blazer Friday photos onto www.flytheflagfridays.co.za – first 50 entries to win a Support the Class of 2010 t-shirt
The Class of 2010 campaign forms part of Brand South Africa’s post-World Cup Legacy campaign, which aims to leverage the momentum of the 2010 Fifa World Cup by providing platforms for South Africans to keep achieving and showcasing their “South Africanness” to the world, while entrenching the principles of pride, patriotism and solid citizenship that have been established over the past year.
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