Trailblazer: Robyn Wienand

Founder: Play-With-A-Purpose

Why is Robyn a Trailblazer?

We all know how important education is, but how many of us have actually taken the time to research the toys and stimulation devices used to aid the development of our children from an early age? Not many.

The fact is that 80% of a child’s brain is developed by the time they are four years old, which is why Robyn is so passionate about enabling our children to “Play-With-A-Purpose.”

Having started the project in her lounge with her own children, Robyn went on to develop a fully-fledged early childhood development programme which uses biological and behavioural based theories to address the needs of children so that they can fulfil their potential as adults.

The model is very different to the traditional models of pre-school teaching, because it looks at the needs of the individual, instead of simply trying to get through a curriculum. The model offers teacher training, a “nursery school in a box” and pre-school franchise opportunities.

In her own words .

“Eighty percent of a child’s brain is developed by the time they are four years old. Their lives are in our hands, but if we don’t do anything they’re going to be in charge of our futures.”

Fast Facts

  • Robyn developed “Nursery School in a Box”, a tool which educates and enables parents and teachers to develop their children by using cutting-edge toys and games which are vital for the development of appropriate skills and abilities in children.
  • Many of the toys offered by Play-With-A-Purpose have been designed and developed by an occupational therapist.
  • Robyn was previously an HR manager.
  • Robyn started Play-With-A-Purpose in her lounge, with her own children.

Where can I learn more?

To find out more, visit Play-With-A-Purpose.

Story published on SAinfo on 19 August 2008.
Source: Brand South Africa