23 May 2014
The Nelson Mandela Foundation on Thursday published a sneak preview of YouTube Film Hack – a competition for South African video content creators, in collaboration with Google South Africa, to produce inspiring YouTube marketing content using Mandela’s legacy as the creative springboard.
YouTube Film Hack competitors received a standard brief and a limited amount of time to create a YouTube campaign “that will inspire South Africans across the country to follow in the footsteps of the much-loved Madiba,” the foundation said in a statement.
Submissions had to include a short YouTube film as well as an advertisement to drive traffic to the video. The three YouTube films that made it to the final round are currently live on YouTube. In no particular order, they are:
According to the foundation, the number of views each film receives will be one of the judging criteria, along with innovation and interactivity.
The final #LivingTheLegacy winner will be announced on 27 May. Two members of the winning team will earn a trip, sponsored by Google South Africa, to the 2014 Cannes Lions Festival of Creativity.