Categories: Community

Celebrating a Young African Woman’s Venture into Agri-Business

By Phindi Maduna

August is celebrated as Women’s Month in South Africa. Annual celebrations are important reminders that Women are central to resolving many of the country’s socio-economic challenges. Pheladi Chiloane is a young South African woman who is taking on this challenge by competing in the agricultural industry as a business owner and uplifting young people through economic empowerment in the process.

Chiloane was raised in a village in Bushbuckridge, Mpumalanga and this is where her passion for agribusiness was born, when she saw how small-scale agricultural farming contributed positively to the livelihoods of many families.

Chiloane is the founder and Chief Executive of African Agricultural Solutions (AAS) which started operations in 2017. She has postgraduate degrees in Public Management and International Politics. She has over 7 years in the Supply Chain Management industry as a result of having worked in the South African public service.

AAS was created to tackle the problems of poverty, lack of food security, exclusion in the commercial agricultural sector, as well as the lack of skills and knowledge transfer experienced by rural communities throughout Africa. The company aims to shift the paradigm on how farming is experienced and perceived in rural communities by introducing all aspects of commercial agricultural practices in an innovative and environmentally friendly methods namely, open field (traditional) and hydroponic systems.

The focus is on fresh produce, processed foods and herbal products which can be used for medicinal, skin-care as well aromatic purposes. Various capacity building elements of the agri-business value chain are introduced to rural farming communities through practical and theoretical training.  In addition, consultative services are provided to start-ups in the farming sector.

One of Chiloane’s highlights, since founding AAS in 2017, has been being recognised by SEED – a sustainable development and green economy programme that was founded by the UN Environment Programme, UN Development Programme, and the International Union for the Conservation of Nature in 2002. She was on boarded to various SEED business development programmes and as a result was invited to speak at the 4th Partnership for Action on Green Economy Conference in 2019; where she highlighted the challenges and potential solutions for the agricultural industry in Africa especially for marginalised women and youth.

This year the agricultural sector, much like many other sectors, has been hard hit due to the economic challenges brought about by the outbreak and spread of COVID19. However, Chiloane remains hopeful that AAS will endure and overcome the limitations by innovating its approach. She looks forward to continuing to pursue her purpose of being part of the much needed solution for the country’s economic setback, going forward.

Click here for more information on how you can partner with and support African Agricultural Solutions.

Recent Posts

African Union Chair secures 270 million COVID19 Vaccine Doses for the Continent

By Phindi Maduna South Africa’s chairship of the African Union has stood out considerably, mainly…

2 days ago

Share the spirit of Ubuntu during the holiday season under CoVID-19

They say “Tis the season to be jolly” The holiday season is upon us, and…

1 month ago

Brand South Africa urges citizens to exercise caution and vigilance as we brave the second wave of CoVID-19

On Wednesday 9 December 2020, Minister of Health, Dr Zweli Mkhize announced that South Africa…

1 month ago

CLOSING STATEMENT BY AFRICAN UNION CHAIRPERSON PRESIDENT RAMAPHOSA AT THE 13TH EXTRAORDINARY SESSION OF THE AU ASSEMBLY ON AfCFTA

Your Majesties, Your Excellencies, Heads of State and Government, Your Excellency, Moussa Faki Mahamat, Chairperson…

1 month ago

Meet Nozibele Qamngana who was diagnosed with HIV in 2013

By Mduduzi Malinga As the world commemorates World Aids Day on the 1st of December…

1 month ago

Business and communities working together to help create Disability Rights Awareness

When the world is faced with a global pandemic, South Africa unites to commemorate persons…

1 month ago