Categories: Arts and Culture

For the love of the game: South Africa to host the World Football Summit Africa

By Phindi Maduna

The World Football Summit (WFS) is coming to Africa on 17 to 18 March 2020, and is brought to you by the KwaZulu-Natal Provincial Government and the eThekwini Metropolitan Municipality, in partnership with Brand South Africa. The WFS is a leading international football industry event organiser who recognises that sports, football in particular, is one of the greatest unifiers of people from across races, cultures and ages. This is a platform for business, government and civil society stakeholders to discuss, promote and generate solutions to challenges and opportunities in the football industry.

At the media launch, which was held at the iconic Moses Mabhida Stadium on 4 February 2020, the Programme Director and Sports Personality, Carol Tshabalala opened by saying: “When you look at the development of the football industry following on the FIFA World Cup that took place in 2010, it makes perfect sense that this wonderful forthcoming event, the first edition of the World Football Summit Africa, is going to be taking place in South Africa at the Moses Mabhida Stadium.”

It is expected that over 1 200 guests and 80 key speakers from 50 different countries will attend the Summit. This is an opportune moment to position South Africa as a globally competitive destination for investment and tourism.

The Premier of the KwaZulu-Natal province, Sihle Zikalala who gave the key note address at the launch, proudly said: “To host the World Football Summit Africa, is a vote of confidence on our drive as the KwaZulu-Natal Province to stimulate economic growth which is very critical to our effort to create jobs. Football is a sport that is more than just about rivalries that last 90 minutes on the field, it is about the influence that it has to bring to together members of society to ensure social cohesion and racial integration.”

These thoughts are in line with Brand South Africa’s mandate, to build and strengthen social cohesion in the country in particular and the continent at large. South Africa strives to build a better country, a better continent and a better world. Brand South Africa’s support of this international sports summit is an opportunity to build rapport and represent the continent in a unified manner to both a domestic and international audience.

Time and time again, we have witnessed the ability that sport has had in unifying people – from the various international tournaments that South Africa has hosted and the various international tournaments that South Africa has competed in. These represented an appreciation for healthy competition but most significantly, these tournaments brought people from diverse backgrounds and with otherwise various interests, together.

In the words of former South African President, Nelson Mandela: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair”.

For more information on the WFS and how you can get involved, go to https://worldfootballsummit.com/en/.

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