Categories: South Africans Abroad

Brand South Africa launches Global South Africans platform

“This is an exciting time to be a Global South African and there’s no time like the present to become part of a movement and community that is committed to positioning South Africa as a competitive global player,” so said Acting Chief Marketing Officer at Brand South Africa, Ms Thoko Modise, at the livestream launch of the Global South African (GSA) portal.

The platform is aimed at developing a network of South African citizens living and working abroad, from business to government to ordinary citizens to urge them to contribute towards the country’s competitiveness by using the portal to tell their stories through posting on the site and sharing their events and activities. The portal also provides users with access to South Africa branded marketing material, and templates at no cost. Users are able to add each other as friends and connect with each other privately on the platform.

“In addition to promoting active citizenry amongst South Africans living abroad, the portal enables the expat community around the globe to be linked through a web-based networking platform,” Dr Judy Smith-Hohn, General Manager for Global Markets at Brand South Africa adds. “In addition to promoting active citizenry amongst South Africans living abroad, the portal enables the expat community around the globe to be linked through a web-based networking platform,” Dr Judy Smith-Hohn, General Manager for Global Markets at Brand South Africa adds.

Current and active users of the platform, Tsietsi Monare and Refilwe Mthimunye joined the livestream from their homes.

Tsietsi, a Meteorologist working with Japan’s national broadcaster, invited South Africans travelling to Japan in the near future to connect with him on the portal so he can show them around. Refilwe, who represented South Africa on the global Miss Universe stage in 2015, is currently at home doing her bit to flatten the Covid-19 curve. She works with young girls who want to follow her example through the Black Heel initiative that is aimed at building confidence in young women.

“Brand South Africa has made it so easy, for us as South Africans to connect when overseas,” Ms Mthimunye commented.

Recent Posts

Brand South Africa urges citizens to support the bereaved online and remain safe

By Mduduzi Malinga It is almost a year since President Ramaphosa declared the coronavirus pandemic…

26 mins ago

African Union Chair secures 270 million COVID19 Vaccine Doses for the Continent

By Phindi Maduna South Africa’s chairship of the African Union has stood out considerably, mainly…

3 days ago

Share the spirit of Ubuntu during the holiday season under CoVID-19

They say “Tis the season to be jolly” The holiday season is upon us, and…

1 month ago

Brand South Africa urges citizens to exercise caution and vigilance as we brave the second wave of CoVID-19

On Wednesday 9 December 2020, Minister of Health, Dr Zweli Mkhize announced that South Africa…

1 month ago

CLOSING STATEMENT BY AFRICAN UNION CHAIRPERSON PRESIDENT RAMAPHOSA AT THE 13TH EXTRAORDINARY SESSION OF THE AU ASSEMBLY ON AfCFTA

Your Majesties, Your Excellencies, Heads of State and Government, Your Excellency, Moussa Faki Mahamat, Chairperson…

1 month ago

Meet Nozibele Qamngana who was diagnosed with HIV in 2013

By Mduduzi Malinga As the world commemorates World Aids Day on the 1st of December…

2 months ago