Summer Davos yields positive outcomes

[Image] Brand South Africa chief executive, Miller Matola, said that health and education needs to be improved if the country is to be globally competitive.
(Image: Shamin Chibba)

[Image] Executive chairman of J&J Group, Jayendra Naidoo, said South Africa’s competitiveness will improve if local businesspeople stopped pondering too much and made decisions quicker.
(Image: Lucille Davie)

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Lucille Davie and Shamin Chibba

Nineteen South African delegates who attended the World Economic Forum’s (WEF) 7th Annual New Champions Meeting returned with optimism for the country’s economic future as the event yielded a number of positive outcomes.

Held between 11-13 September in Dalian, China, the event provided delegates the opportunity to network with government leaders, business representatives, and civil society, and to position South Africa as a competitive, developed economy that offers investors good returns on investment.

The meeting, otherwise known as the Summer Davos, is the most important global business gathering in Asia. It brings together leaders from top multinational companies as well as key decision-makers from government, media, academia and civil society.

More than 1 500 participants from 90 countries shared strategies and solutions, and discussed global issues ranging from climate change to labour policy. The New Champion communities – including Global Growth Companies, Young Global Leaders, Young Scientists, Technology Pioneers, Social Entrepreneurs and the World Economic Forum’s youngest community, the Global Shapers – engaged with the WEF members and partners.

Jayendra Naidoo, executive chairman of J&J Group, an investment holding and management company, attended the meeting. He said: “It is a stimulating environment, with lots of cutting edge thinking. It is a blend of subject matter experts, talented leaders from all over the world, and excellent business leaders. It makes you feel optimistic about the world, recession or not – there are so many people doing lots of interesting things.”

This meeting follows the WEF’s release of the Global Competitiveness Report 2013-2014, which assesses the competitiveness of 148 economies, giving insight into their productivity and prosperity.

China opening its economy

According to Brand South Africa chief executive, Miller Matola, who was one of the delegates, the most positive outcome was China’s announcement of their plan to open up their economy to the world, improve the environment of doing business and introduce some regulatory reforms, which would bode well for South Africa. “We would have to look at the specifics of those reforms to see what opportunities there are for us.”

Naidoo was hopeful that foreign investment in South Africa will improve in coming years. He added that the country has become more of an “investment launch pad” in the last five years, especially when it comes to trade with China. “Chinese companies seem to have identified South Africa as a good place to do business, and are setting up offices here.”

Naidoo’s claims are not unfounded. According to a Mail & Guardian report in June this year, South Africa is China’s biggest African trade partner. It also stated that China is the primary destination for South African exports with total foreign trade reaching $45-billion (about R443-billion). The report added that China imports approximately 12.7% of South Africa’s total exported goods and services, while Chinese goods and services make up 14.3% of South Africa’s total imports.

Earlier in September, South Africa’s top 10 value-added products and services for export to China, as well as the country’s top 10 investment areas that includes agro-processing, chemicals, and automotive steel and aluminium, were showcased at the Beijing Exhibition Centre. The event was the last of three South African expositions, the first of which was held in Xiamen, followed by one in Shanghai. According to deputy trade and industry minister, Elizabeth Thabethe, the expos were South Africa’s attempt to foster a more balanced and sustainable trade relationship with China.

SA’s competitiveness can be improved

According to the WEF’s 2013-2014 Global Competitiveness Report, South Africa dropped by just one position on the Global Competitiveness Index, coming out 53rd out of 148 countries. However, the index showed it has improved in four of the 12 pillars – institutions (41), goods and market efficiency (28), business sophistication (35) and innovation (39). It is the leader in five criteria including strength of auditing and reporting standards, efficacy of corporate boards, protection of minority shareholders’ interests, regulation of securities exchanges, and the legal rights index.

South Africa also made progress on the innovation pillar, improving by three positions to 39 this year. It is hoped this will be harnessed to drive the National Development Plan as the country’s blueprint for economic and social development by 2030.

But despite these positive statistics, Naidoo said the country is not always as competitive as it should be, mainly because it is not as fast at taking up opportunities. Instead South Africans ponder things too much and take too long to make decisions, he added. “The Chinese have a saying: ‘First do, then do better’. We do it right before we do.”

Health and education

Matola said that to be more competitive, South Africa would need to focus on further improving innovation and entrepreneurship. “In the panel they agreed that skills and education need to be sorted out and we need to get innovation and productivity up. We also thought that we need to focus on entrepreneurship at a very early age.”

He also noted that to attract investors to the country, the health sector needs mending as businesspeople look for a healthy workforce. Matola referred to the United Nations Human Development Index for positive signs of a health sector on the mend. He said the country   improved upon its infant mortality rate and had significantly reduced the number of mother to child transmission of HIV/Aids.

Matola also touched on education’s role in South Africa’s competitiveness, saying that vocational education programmes, particularly further education and training (FET) colleges, are critical for the economy to move forward. He said government had spent R20-billion for further education and training colleges last year. “There is a very serious move from the [higher education and training] minister Blade Nzimande to make vocational training attractive for students.”

He said plans are in place to develop more FET colleges that can enrol as many as 250 000 students. “Inequality will be reduced through improving our education.”

Africa

While Naidoo believed South Africa needs to improve its global competitiveness, he admitted that within Africa, the country has a competitive advantage. Naidoo said South Africa has made huge investments across the continent in the last two years. “South African companies are starting to get much better in Africa. This is our strong competitive advantage. We are a formidable player in Africa.”

Matola agreed, saying that South African companies had realised the continent’s value years before the rest of the world did and are therefore leading the way when it comes to investment in Africa.

Innovation and entrepreneurship opportunities in Africa formed a large part of the discussions at the meeting, which Matola said was an indication of the continent’s importance in the global economy. “There is a huge focus on the continent. There is a strong realisation that Africa is the growth fountain.”