• Barry Hiles
Brand South Africa
Digital content manager
+27 11 483-0122
Source: The Presidency
President Jacob Zuma has, in terms of article 7 (1) (1) of Brand South Africa Trust Deed, appointed a new chairperson and deputy chairperson of the board of trustees of Brand South Africa, formerly known as the International Marketing Council.
The president has appointed leading businesswoman Charlotte Chichi Maponya as chairperson and marketer and PR guru Happy Ntshingila as the deputy chairperson.
Currently a director with Absa Bank, Ntshingila takes over as CEO of pay channel Supersport in April 2012, while Maponya, the daughter of entrepreneur and property magnate Richard Maponya, followed in her mother’s footsteps by scooping the entrepreneurial category of the 2008 BWA Businesswoman of the Year Awards. In 1982 the late Marina Maponya took home the same award.
Maponya replaces Anitha Soni who has chaired the board since 2009.
The president conveyed his gratitude and appreciation to Soni for steering Brand South Africa during the past two and half years, including the exciting and challenging period of marketing the 2010 Fifa World Cup.
“Ms Soni and the board have done extremely well in promoting the South African brand, making it instantly recognisable world-wide especially during the World Cup tournament and huge marketing opportunities such as the World Economic Forum meetings in Davos,” said Zuma.
“We are happy that Ms Soni will remain on the board as a trustee, sharing her expertise and experience,” he added.
Zuma wished Maponya and Ntshingila well in their new positions of marketing the country locally and abroad.
“Given their track record and business acumen, the South African brand is in good hands. They will have our support all the way,” said Zuma.