Source: Brand South Africa
Miller Matola, CEO of Brand South Africa, recently named the most valuable African nation brand by Brand Finance, and Thebe Ikalafeng, founder and chairman of Brand Africa, are just two of the delegates scheduled to speak at the inaugural World Marketing Forum.
Attendees can look forward to hearing success stories from the chief executives of three of Africa’s most valuable nation brands.
In what promises to be a powerful opening afternoon session on 28 June Oliver Schmitz, MD of Brand Finance South Africa will be joined by Mathias Akotia of Brand Ghana, Mary Kimonye of Brand Kenya, and Brand South Africa’s Matola.
Each CEO will deliver a keynote presentation on such themes as The host nation speaking with one voice, One people building a nation brand together, and Holding hands to build Africa’s most valuable nation brand.
Later the same evening Ikalafeng of Brand Africa will deliver a thought-provoking keynote presentation. He contends that Africa’s global image does not reflect the growth and entrepreneurial spirit that has seen the continent outpace developed economies, growing at 5% during tough global economic conditions.
“Key to Africa’s growth and future are dynamic African businesses and brands,” said Ikalafeng, “and an enabling political environment that will be a catalyst for Africa’s independent agenda and economic emancipation.”
Schmitz of Brand Finance South Africa said: “As Global Marketing Network’s global brand valuation partner we were delighted at the invitation to be a strategic partner of the inaugural World Marketing Forum.”
He added that Ghana’s ability to emerge victorious in the race to host the event is testament to the emerging strength of Brand Africa.
The World Marketing Forum affords business and marketing leaders the opportunity to listen to, engage with and be inspired by more 20 leading marketing experts from across the globe through presentations, case studies, and insights. Delegates will come away with practical knowledge on how to develop effective marketing strategies for business, for today and tomorrow.
The event is followed on Friday 30 June by a marketing masterclass with Professor Michael Solomon, bestselling author on consumer behaviour, and Dr V Kumar, a leading expert on customer relationship management.
2011 Brand Finance nation brand rankings – Africa:
||Brand value (US$bn)