Buying flowers with your cellphone

29 September 2008

First National Bank (FNB) has partnered with leading online floral company NetFlorist to allow its customers to buy flowers for special and sentimental occasions online, and pay for them on their cellphone using their Cell Pay Point service.

Registered cellphone banking customers with FNB just need to select Cell Pay Point as their choice of payment when checking out and simply follow the instructions.

“As FNB we partnered with NetFlorist because they are the biggest online florist in SA and a well-known and well-respected brand. It is a win-win situation as it offers a safe and convenient way to pay for purchases,” said FNB Mobile and Transact Solutions CEO Len Pienaar in a company statement earlier this month.

“The functionality is not limited to credit card holders, but can also be used by debit card customers provided they have an FNB account and are registered for Cellphone Banking from FNB.”

Pienaar said that there was still reluctance on the part of some South Africans to use their credit card over the internet, and FNB’s Cell Pay Point facility provided them with an ideal alternative as it was safe and quick.

In addition, he said that the venture afforded the bank the opportunity to market their services to the non-credit card market, who would rather prefer using cellphone banking services.

“We are delighted to be working with FNB on this project and look forward to delivering many beautiful floral arrangements, gourmet hampers and other gorgeous gifts on behalf of their customers,” said NetFlorist MD Ryan Bacher.

“From a merchant perspective, the new solution is ideal as it reduces the likelihood of fraud with no personal payment information entered online or on the handset.”

Since its launch last year, Cell Pay Point has proven to be popular with FNB customers, the main attraction being its ease of use.

NetFlorist, established in 1999, has become SA’s largest flower and gifting service making over 150 000 deliveries per year throughout South Africa, with 90 000 existing customers.

SAinfo reporter

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