US aviation firm eyes SA for growth

29 April 2011

As part of its growing focus on the African market, US aviation company Hawker Beechcraft Corporation (HBC) has appointed Johannesburg-based Absolute Aviation as an exclusive Beechcraft distributor for sub-Saharan Africa.

HBC has also identified the South African commercial environment as offering some of the best growth prospects of any country in the world.

“Africa represents a huge opportunity for us as travel around the continent is becoming increasingly important,” HBC president for Europe, Middle East and Africa Sean McGeough said in a statement this week.

Based at Lanseria International Airport north of Johannesburg, Absolute Aviation offers aviation consulting services to companies or individuals wishing to acquire and operate an aircraft, or for existing aircraft owners who require a turnkey operational management service.

“We have already seen strong interest in our aircraft from a number of organisations, including multi-nationals based there,” he said. “The addition of Absolute Aviation to our network provides further impetus to strong Beechcraft sales in the region.”

Demand for business aircraft to grow

HBC’s King Air models are particularly popular in Africa as a result of their durability, reliability, fuel-efficiency and the ability to operate almost anywhere, making it an ideal choice of transportation for corporate executives travelling throughout Africa.

“As the country and the continent develop, demand for business aircraft will grow dramatically to provide access to remote parts of the region, cover vast distances and also help counter the limitations of the transportation infrastructure, which is under-developed compared to other parts of the world,” McGeough said.

“Travelling by business aircraft is therefore not only often the quickest way to travel, but sometimes the only option.”

SAinfo reporter

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