“Investors dream of a business destination which combines their ideals: the stability of a developed nation, the opportunity of a vibrant emerging market, and a climate that fosters growth.
“It’s time to take a closer look at South Africa.”
Throughout June 2005, coinciding with a high-level investment mission to Europe, the International Marketing Council aired a short documentary on South Africa as business destination on CNBC Europe’s influential World Business programme.
The documentary, featuring testimonials from global investors who have had success doing business in South Africa, also ran on 10 leading international airlines for the entire month.
‘Investors dream …’ (video transcript):
Investors dream of a business destination which combines their ideals: the stability of a developed nation, the opportunity of a vibrant emerging market and a climate that fosters growth.
Its time to take a closer look at South Africa.
Niall Fitzgerald, chairman of Reuters: “South Africa has to be one of the most attractive investment destinations in the world just now. After all, it’s got low costs, great climate, hugely creative people supported by an economy which has been skillfully mananged – and it’s the gateway to 200 million people in southern Africa.”
The Dialogue Group finds the South African workforce, timezone and world-class telecommunications the perfect combination for call centres.
BMW and other leading automotive brands thrive under South African skies, gaining global recognition for quality and exporting vehicles worldwide.
Barclays, in sealing its deal to buy Absa bank, affirmed the strengh, sophistication and potential of South Africa’s financial systems by investing in the country’s largest ever foreign direct investment deal.
Dominic Bruynseels, CEO of Barclays Africa and Middle East: “It’s a huge vote of confidence. We think South Africa is a positive and growing economy, and we want to be a part of that.”
Trevor Manuel, South African minister of finance: “We’ve taken some very tough decisions to provide a climate for certainty. The Constitution, the legal framework, the macro-economic framework, all add up to certainty and predictability.
“South Africa has created a climate that investors need.”
Supported by the government’s $8.5-billion investment in infrastructure, South Africa is committed to reducing the cost of doing business, and to maximising the value of its strategically located ports, which link three continents.
Embrace this opportunity. Be part of this country that is Alive with Possibility.