27 February 2008
Japan’s Suzuki Motor Corporation has announced that it will resume selling its range of cars on the South African market from June, after an absence of four years, and has established a subsidiary company, Suzuki Auto South Africa, to act as its importer and distributor.
While an agreement to distribute Suzuki vehicles through General Motors’ dealer network came to an end in 2004, the company says feasibility studies indicated that an expanded range of vehicles being sold by a dedicated dealership network would be well received in South Africa.
In a statement earlier this month, Suzuki said the projected growth in the South African economy, and particularly automotive sales, had also prompted it to establish a subsidiary company in the country.
“Suzuki Auto South Africa has been jointly established between Suzuki Motor Corporation, who owns 85% of the equity in the newly formed company, and Suzuki South Africa, the authorised importer and distributor of Suzuki motorcycles and outboard motors,” the statement reads.
Kazuyuki Yamashita, who has been involved in sales and marketing in several international positions with Suzuki Motor Corporation, has been appointed MD for Suzuki Auto South Africa.
“We are confident that the Suzuki automotive brand will do very well in the South African market and are looking forward to introducing the exciting Suzuki Swift hatchback, SX4 Crossover Vehicle, Jimny and Grand Vitara range of Sport Utility Vehicles to this market during 2008,” Yamashita said.
“We intend to expand the model line-up during 2009 through importing strategic models from international assembly plants.”
He added that dealerships would be established in most of South Africa’s major centres by mid-year, and that the buying public could expect to see the first Suzuki vehicles on the showroom floors by June.