1 March 2010
Conservation tourism company Wilderness Safaris has launched a public offering in Botswana and South Africa, to be followed by a primary listing on the Botswana Stock Exchange and a simultaneous secondary listing on the Johannesburg Stock Exchange’s Africa Board on 8 April.
The company said the move would enable it to take full advantage of growth opportunities, to develop a broader shareholder base and to give the public an opportunity to participate in its future success.
It would also allow the company to fulfil its objective of using its tourism model to the fullest extent possible in contributing to conservation in Africa.
“We believe that our unique positioning, iconic international brand and management’s long track record of financial and operational delivery present investors with an attractive growth and performance platform,” Wilderness Holdings CEO Andy Payne said in a statement last week.
Sustainable conservation economies
Wilderness Safaris’ core philosophy is one of building sustainable conservation economies through responsible tourism, which shares the benefits of tourism with local communities and ensures that pristine wilderness areas are protected profitably.
The 26-year-old business is invested in seven southern African countries. It also operates specialist travel businesses in six countries as well as a fleet of 49 aircraft. It employs more than 2 700 people, most of whom come from remote rural communities.
“The JSE is delighted to welcome a company of the stature of Wilderness Safaris to the Africa Board,” said the head of the JSE’s Africa Board, Maureen Dlamini. “Wilderness has been operating for 26 years and has a good reputation worldwide.”
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