Neotel goes prepaid with Blue Label

28 July 2010

South African telecoms operator Neotel has appointed Blue Label Telecoms as its e-voucher vendor partner.

Johannesburg-based Blue Label Telecoms is a market leader in the distribution of prepaid products and services to unbanked and under-banked consumers in emerging and developing economies across the globe.

“Neotel will soon be launching prepaid services to the market and we required a partner that had a wide operational footprint, and with Blue Label Telecoms we have gained that reach into their extensive distribution network, including large chain stores, independent retailers and petroleum forecourts,” Neotel CEO Ajay Pandey said in a statement this week.

He explained that with over 130 000 points of presence in South Africa, Blue Label was a leading company in voucher services and had a proven, viable solution that met Neotel’s needs.

“More so, as our customer base increases we want to ensure that they have easy access to our products and services on a national basis and with this new partnership we are convinced that there will be a strong uptake from the customers using our services,” said Pandey.

Blue Label joint CEO Brett Levy pointed out that more than 80% of the South African population purchased airtime on a prepaid basis.

“Blue Label Telecoms has over ten years experience in this growing space and has built long-term partnerships with our distribution network to ensure that prepaid products and services are conveniently available for our client’s customers,” he said.

“We are excited to be working with Neotel to extend their reach into the market.”

To date, Neotel has entered into strategic partnerships in place with Altech Autopage Cellular, Postnet South Africa, Samsung and Nashua, while also opening retail stores in Johannesburg, Pretoria, Durban and Cape Town.

SAinfo reporter

Would you like to use this article in your publication or on your website? See: Using SAinfo material