16 May 2007
South Africa, Zimbabwe, Zambia and Mozambique have signed an agreement to share the tourism spin-offs of the 2010 Fifa World Cup through “border-free” tourism packages.
South Africa’s provincial Limpopo Tourism Parks Board, the Zambia National Tourist Board, Zimbabwe Tourism Authority and Mozambique struck the deal creating the Limpopo-Zambezi Destination at the Tourism Indaba conference and exhibition in Durban on Monday.
The agreement will see the creation of new package tours between and within the four countries, the easing of border formalities to smooth the passage of travellers through border posts, and joint marketing and branding in support of the package tours.
Zimbabwe Tourism Authority CEO Karikoga Kaseke said the World Cup provided “an ideal platform for the concept of intra-regional tourism to be put into meaningful practice.”
Kaseke also thanked South Africa for marketing Victoria Falls, noting that 80% of tourists visiting the Falls were South Africans.
The waterfall, located at the border between Zambia to the north and Zimbabwe to the south, is one of the natural wonders of the world. It is 1 708 metres wide, making it the largest curtain of water in the world.