7 November 2008
South Africa’s biggest single brand store network, PEP, is extending its southern African store footprint into Angola and making a major investment in Africa’s fastest-growing country.
Following extensive research in Angola over the last two years, PEP Africa was confident of its growth and success in the new market, with its first store opening in Lobito, central Angola, on 31 October.
“We believe that our product offering of value for money and functionality is right for the Angolan market,” PEP Africa GM Willie Jacobs said in a statement at the end of October.
“According to our research, affordable clothing and products are the most important factors for Angolan customers.”
In addition to the Lobito store, PEP plans to open more stores in Namibe, Benguela, Sumbe and Lubango within the next year.
As part of its commitment to and investment in this new market, PEP has opened a 2 000 square metre dedicated distribution centre.
“We chose Benguela as the location for our DC as this is central to our store expansion programme and essential to our logistical needs,” said Jacobs.
According to PEP, new Angola GM Gerrie Scheepers is fluent in Portuguese, and brings extensive and relevant experience, having been GM of PEP’s successful Mozambique operation for the past five years.
With the launch of its first store in Angola, PEP now operates in 11 southern African countries. PEP Africa has been operating for 10 years and has 38 stores in Zambia, 22 in Malawi and 30 in Mozambique.
The balance of PEP’s 1 310 stores are in South Africa, Botswana, Lesotho, Namibia, Swaziland and Zimbabwe.
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