• James Eckley
National project manager, Symphonia
+27 21 913 3507 or +27 84 824 6832
A South African non-profit organisation (NPO) with a unique approach to improving education has won a prestigious international corporate social responsibility award.
The Bellville, Cape-based Symphonia for South Africa received the Blue Dart Global Corporate Social Responsibility award for social entrepreneurship at a ceremony held at Taj Lands End in Mumbai, India.
The award was in recognition of the development of a programme called School @ the Centre of Community, which brings business leaders and school principals together in a co-learning and co-action agreement.
James Eckley, Symphonia’s national projects manager, says the approach not only pairs business and education but encourages communities to become involved with their local schools.
According to Symphonia’s website, the project rests on the belief that many of the social challenges in South Africa are directly related to the breakdown of communities.
“Schools are the centre of communities. We know pupils will do well if communities support them in their education,” says Eckley.
Symphonia, which concentrates on impoverished areas, has taken its methods to 21 schools in Cape Town, 16 in Johannesburg and four in Durban and, says Eckley, the project is growing by the week.
But there is a long way to go – it is estimated that there are about 25 000 under-performing schools in South Africa.
Support and motivation
According to Eckley the crisis in education is an indication that many existing projects are not achieving the desired results because the immense challenges principals face have demotivated them and they have lost their drive and passion.
As a result, he says, it is not sufficient to put principals through training programmes.
Instead, the business approach of providing each one with a partner and surrounding her or him with an actively engaged team is more effective.
“Symphonia’s method gives the school principal a sense of support, ignites leadership within him or her, and encourages resourcefulness,” he says.
In Symphonia’s experience, the best people to support principals are South African business leaders who are experienced in and equipped to implement organisational change.
But the community, too, has a responsibility. “It takes a village to raise a child,” says the old African proverb.
Parents and communities must become involved
It is estimated that children spend just 20% of their time in school and the rest of it within their community. For this reason the NPO urges parents and communities to become involved in their children’s education, as parents, Symphonia maintains, are a child’s primary teachers.
Among the factors Symphonia believes will lead to success are:
- the establishment of a new contract between schools and parents that encourages active participation;
- making a school the hub of a community through community-building sessions and other events;
- the implementation of an SMS system that allows schools to quickly and easily communicate with parents;
- the use of homework diaries to facilitate conversations between parents and teachers;
- and the use of “smart-kids” books to enable parents to become actively involved with homework.
However, the organisation emphasises that communities should not expect a quick fix and that it can take between three and five years to transform the situation in a school.
Blue Dart and the CSR award
Blue Dart Express, a courier company based in South Asia, is part of the global DHL group.
The company established the corporate social responsibility (CSR) awards as a means of recognising institutions involved with CSR programmes in various industries. The 2012 ceremony took place on 18 February.
According to Kerrie Brand, events manager for Symphonia, “The awards aim at assessing the extent to which CSR projects have succeeded in integrating with corporate functioning; the responsiveness of these projects to the needs of different stakeholders and the development of innovative models to fulfil social responsibilities.”