The upcoming fourth annual 2010 National Communications Partnership (NCP) Conference aims to generate up to three integrated communication campaigns in which all stakeholders in the 2010 Fifa World Cup, including sponsors, host cities and the government, can easily and effectively participate.
Hosted in partnership with the International Marketing Council, the custodian of Brand South Africa, the conference will take place on Monday 17 August 2009 at the Sandton Convention Centre in Johannesburg.
“The event also marks the celebratory milestone of 300 days to the kick-off of the Fifa 2010 World Cup, proudly being hosted on African soil for the first time,” said NCP chair Nkwenkwe Nkomo. “Now on the home stretch to this prestigious global event, Africa’s time has truly come.”
The programme will provide delegates and hosts with a platform for robust debate and dialogue. It includes a keynote address by Collins Chabane, minister within the Presidency, as well as an analysis of reporting on the Fifa 2009 Confederations Cup. There will also be hands-on group breakaway sessions to discuss domestic and regional mobilisation, communications, as well as tourism, hospitality, transport and security issues.
Panel discussions will include representatives from Fifa, the 2010 Organising Committee, South African Tourism, the Department of Transport, the Secretariat of Safety and Security, the Government Communication and Information System, and the media.
“We intend to deliver a powerful and integrated 2010 communications platform to help mobilise South Africans and African stakeholders,” said Paul Bannister, acting CEO of the International Marketing Council.
“Through integrated communications and aligned messaging, we can collectively position and help deliver the next ‘defining moment’, for both South Africa and the African continent.”
The one-day National Communication Partnership Conference will take place at the Sandton Convention Centre in Maude Street, Sandton (GPS coordinates S26° 06.394’; E028° 03.221’). It will be followed by a networking cocktail party. Click here to register