Annual Report | 2019/2020
Together, we are a Stronger nation
This report is published during one of the most difficult tests that our democratic nation has faced. Brand South Africa is not impervious to the challenges posed by high unemployment rates, especially among the youth of South Africa. Low economic growth and declining contributions from primary and secondary sectors have resulted in a negative ripple effect. During the financial year, incidents of attacks on foreign nationals and Gender-Based Violence (GBV) were major factors influencing the reputation of the Nation Brand domestically. Disruptions caused by the COVID-19 pandemic, along with measures taken to contain the spread of the virus, culminated in the declaration of a national state of disaster, and the implementation of a nationwide lockdown.
We are proud that this organisation was able to contribute to the COVID-19 awareness efforts that were required, so as to manage the spread of the pandemic in South Africa. In response to the outbreak of COVID-19, Brand South Africa developed and implemented reactive communication interventions to support government efforts to curb the spread of the virus and its subsequent effect on various sectors. The ability to respond to issues that impact on the Nation Brand in an agile and swift manner is an important trait of the organisation.