Annual report 2014 / 2015
The 2014/15 year was equally exciting and challenging for the South African nation brand.
Brand South Africa commemorated 20 years of democracy, which filled the nation with pride and inspired us to continue to strengthen and consolidate our many freedoms.
The organisation continued to execute its mandate to position South Africa as a reliable and attractive investment destination on a range of international platforms, including the BRICS Summit and the World Economic Forums in Abuja (Nigeria), Tianjin (China) and Davos (Switzerland).
In addition, it successfully supported and partnered with a range of stakeholders to build pride and patriotism amongst the citizens of the country.