Digital Specialist

Apply for the "Digital Specialist" vacancy by emailing:

Provide your contact details.
Attach your CV document.

Department of Marketing and Communications

Salary: R549 372 – R684 494 (TCTC per annum)

Minimum years experience needed:


Valid From:




Job Description:

The Digital Specialist will work directly with the Digital & New Media Manager to manage strategy and delivery of all social media campaigns. The candidate will be responsible for the operational, day to day management of the online communities for the organisation; from creating monthly schedules, briefing of artwork, social media paid marketing management to daily monitoring of platforms.

List of skills needed:

Minimum Requirements:

  • Postgraduate Degree in IT, Marketing, Media or Communications – ideally with specialisation in Digital Marketing or equivalent
  • 7 years’ social media management and content marketing experience

Key Performance Areas:

1. Participate in the development of digital business strategy

  • Contribute input into the overall conceptualisation and development of the Brand South Africa digital strategy
  • Conceptualise and manage in conjunction with the Digital Manager the social media strategies in line with the business strategy

2. Social Media Marketing

  • Develop weekly/daily content calendar in line with the strategy
  • Responsible for content drafting and development for all social media platforms
  • Responsible for daily content activation, plus audience participation and campaign integration
  • Work with designated agencies to execute agreed social media priorities and campaigns
  • Identify and manage relationships with media partners and suitable online influencers that will support the overall digital and brand marketing strategy
  • Responsible for ensuring that visual presentation and content is compelling and consistent
  • Work closely with the Graphic Designer and appointed agencies for visual and multimedia content development.
  • On the ground support at all Brand South Africa events
  • Leverage the CRM database for suitable social media communications opportunities
  • Manage paid media placements

3. Reporting and Analytics

  • Develop campaign KPIs and reporting templates
  • Compile monthly evaluation and reporting of social media initiatives
  • Develop actionable recommendations to continuously improve the organisation’s social media presence
  • Maintain close eye on global practices and translate them into actionable opportunities for the organisation

4. Stakeholder relations

  • Support the Digital Manager with the development of presentations, analysis, and planning for feedback sessions with Brand South Africa stakeholders
  • Liaise with the internal communications team to alert them of complaints/queries requiring communications intervention
  • Be the champion for social media and share best practices with staff by facilitating training workshops and/or manuals
  • Work closely with internal teams to understand the business challenges/opportunities and to assist in developing relevant social/digital programs that will maximize the organisation’s growth potential

5. Planning and Organising

  • Support the Digital Manager with key projects through their entire lifecycle (from development, implementation to feedback assessment)

6. Financial management/oversight and compliance 

  • Assist Digital Manager with budget planning for digital projects
  • Manage social media paid placements effectively

Required Skills, Competencies and Attributes:

  • Well versed in influencer community in South Africa, and well aware of online community content portals in South Africa
  • Understanding of web technologies involved in digital and social platforms
  • Intermediate to advanced knowledge of Social Media Listening Tools
  • Intermediate to advanced knowledge of Digital Analytics Tools
  • MS Office (Word, Excel, PowerPoint)
  • Knowledge of and personal relationships with media publications, online influencers including: Twitter, Facebook and YouTube.
  • Creative writing, copy editing, basic image editing
  • Working knowledge of how to determine value from a customer perspective
  • Strong project management
  • Strategic thinking
  • Attention to detail
  • Analytical thinking
  • Planning Ability
  • Results oriented (output driven)
  • Thorough and excellent follow-through ability
  • Willingness to work extended hours and travel substantively (within and across borders)
  • Perform under pressure
  • Service oriented; desire to serve and customer oriented
  • Persuasive; ability to convince others from different functions and levels of an idea or concept to obtain support
  • Written & verbal communication
  • High energy and drive
  • Innovative
  • Self-disciplined

Brand South Africa is committed to ensuring and maintaining workplace diversity and the attainment of employment equity, having due regard to qualifications and appropriate experience. Please include certified copies of ID, and qualifications and contact details of at least 3 referees.

Brand South Africa encourages applications from people with disabilities, White, Indian (male/female) as per EE requirements   

This position is subject to competency assessments. Brand South Africa retains the right not to employ.

Apply for the "Digital Specialist" vacancy by emailing:

Please attach your CV document.
Provide your contact details as well.