International Reputation Research

Brand South Africa tracks, commissions, and analyses several sources of research and information regarding the Nation Brand’s global reputation exposure. Main sources of information utilised is the Nation Brand Index, and Brand South Africa’s International Investor Perceptions research. Such findings are further supported by extensive internal analysis, desktop research, stakeholder engagements, and direct Brand South Africa research interventions through its SA Inc. research project to develop in-depth profiles of the Nation Brand’s exposure to international markets. Findings are extensively shared with stakeholders in government, business, and academia.


  • SA Inc research
  • International Investor Perceptions research

Open Papers

The Nation Brands Index 2016 – Fresh perspectives on South Africa’s global reputation

International Investor Perceptions – Views from Germany

International Investor Perceptions – Views from China

SA Inc Research Note: Updated Market Entry Strategy Notes

The global reputation and competitiveness of South African cities

Angola and the Need for Cultural Competence, Report: SA Inc Project Fieldwork Report

Nation Brand Index – Per Market Breakdown of NBI data

The Nation Brand Index – Perspectives on South Africa’s global reputation

The Ufa declaration and its implications for the BRICS brand

The African Union & Vision 2063 – Summary & Overview

Working with the Nation Brand: Perspectives from Global South Africans living ‘Down Under’

African market entry strategy – learning to listen & listening to learn