Brand South Africa tracks, commissions, and analyses several sources of research and information regarding the Nation Brand’s global reputation exposure. Main sources of information utilised is the Nation Brand Index, and Brand South Africa’s International Investor Perceptions research. Such findings are further supported by extensive internal analysis, desktop research, stakeholder engagements, and direct Brand South Africa research interventions through its SA Inc. research project to develop in-depth profiles of the Nation Brand’s exposure to international markets. Findings are extensively shared with stakeholders in government, business, and academia.
- SA Inc research
- International Investor Perceptions research
In a research report published during 2015, Brand South Africa began exploring the development of the BRICS and its institutionalisation. It asked rather speculatively whether the BRICS can be approached or analysed as an emerging institution of global governance, and hence, a brand in and of itself.
With South Africa hosting the tenth BRICS Summit in 2018, Brand South Africa set out to update the 2015 research with relevant new information that appeared subsequently.
The extensive 2018 report, compiled by Brand SA’s research team under the leadership of the General Manager: Research, Dr. Petrus de Kock is thus entitled, The BRICS Brand – from economic concept to institution of global governance.
With the exception of India, the Asian region lacks familiarity of South Africa as a business and investment destination. Brand South Africa international investor perceptions research has found that geographical and language barriers are the greatest barriers. However, closer ties between Global South Africans and more information sharing with Asian embassies and corporations working in the South African market could overcome this.
South Africa has rapidly regressed in the the World Economic Forum’s 2017/2018 Global Competitiveness Index, falling from 47th in last year’s index to 61st out of 137 countries surveyed. In this report, we look at where South Africa stands currently, the lessons learnt from the index and how we can move forward in the near future. We do observe that while the country drops in performance, there remain several key competitive strengths. In terms of business sophistication, infrastructure, capability in its innovation and technological profile South Africa has many advantages. The major lesson to take from findings in the 2017 WEF index is that as a nation, both the state and private sectors need to take heed of findings and emerging challenges.
This Research Note is based on findings from Brand South Africa’s International Investor Perceptions Research. Research was carried out in 16 markets, including a number of African markets as well as South Africa’s BRICS partners.
This Research Note focusses on the Ghanaian market, providing an overview of investor perceptions of South Africa as a country with which to do business.
This Research Note focusses on the German market, providing an overview of investor perceptions of South Africa as a country with which to do business. It concludes with a brief snapshot of German perceptions of the South African Nation Brand as surveyed by the Nation Brands Index.
This Research Note focusses on the Senegalese market, providing an overview of investor perceptions of South Africa as a country with which to do business.
This Research Note focusses on the Indian market, providing an overview of investor perceptions of South Africa as a country with which to do business. It concludes with a brief snapshot of Indian perceptions of the South African Nation Brand as surveyed by the Nation Brands Index.