International Reputation Research

Brand South Africa tracks, commissions, and analyses several sources of research and information regarding the Nation Brand’s global reputation exposure. Main sources of information utilised is the Nation Brand Index, and Brand South Africa’s International Investor Perceptions research. Such findings are further supported by extensive internal analysis, desktop research, stakeholder engagements, and direct Brand South Africa research interventions through its SA Inc. research project to develop in-depth profiles of the Nation Brand’s exposure to international markets. Findings are extensively shared with stakeholders in government, business, and academia.

FOCUS AREAS

  • SA Inc research
  • International Investor Perceptions research

Open Papers

Asian Research Note – Investor perceptions research

With the exception of India, the Asian region lacks familiarity of South Africa as a business and investment destination. Brand South Africa international investor perceptions research has found that geographical and language barriers are the greatest barriers. However, closer ties between Global South Africans and more information sharing with Asian embassies and corporations working in the South African market could overcome this.

2017-2018 WEF Global Competitiveness Index (GCI) results

South Africa has rapidly regressed in the the World Economic Forum’s 2017/2018 Global Competitiveness Index, falling from 47th in last year’s index to 61st out of 137 countries surveyed. In this report, we look at where South Africa stands currently, the lessons learnt from the index and how we can move forward in the near future. We do observe that while the country drops in performance, there remain several key competitive strengths. In terms of business sophistication, infrastructure, capability in its innovation and technological profile South Africa has many advantages. The major lesson to take from findings in the 2017 WEF index is that as a nation, both the state and private sectors need to take heed of findings and emerging challenges.

International Investor Perceptions Research and the Nation Brand

This Research Note is based on findings from Brand South Africa’s International Investor Perceptions Research. Research was carried out in 16 markets, including a number of African markets as well as South Africa’s BRICS partners.

Ghana Research Note – International Investor perceptions

This Research Note focusses on the Ghanaian market, providing an overview of investor perceptions of South Africa as a country with which to do business.

Germany Research Note – International Investor perceptions research

This Research Note focusses on the German market, providing an overview of investor perceptions of South Africa as a country with which to do business. It concludes with a brief snapshot of German perceptions of the South African Nation Brand as surveyed by the Nation Brands Index.

Senegal Research Note – International Investor perceptions research

This Research Note focusses on the Senegalese market, providing an overview of investor perceptions of South Africa as a country with which to do business.

India Research Note – International Investor perceptions research

This Research Note focusses on the Indian market, providing an overview of investor perceptions of South Africa as a country with which to do business. It concludes with a brief snapshot of Indian perceptions of the South African Nation Brand as surveyed by the Nation Brands Index.

US Research Note – International Investor perceptions research

This Research Note focusses on the United States of America (US), providing an overview of investor perceptions of South Africa as a country with which to do business. It concludes with a brief snapshot of US perceptions of the South African Nation Brand as surveyed by the Nation Brands Index

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