Media invitation to examine South Africa’s infrastructure and institutions
By offering to acquire South African retailer at Massmart for an estimated $4.2 billion, Wal-Mart, the US retail giant, recently joined the parade of global companies looking to South Africa as a springboard into what is increasingly seen as the world’s last great investment frontier.
Is this new sense of optimism about South Africa and its continent justified? Does South Africa have the right stuff to be a launch pad for Africa’s economic takeoff? Was South Africa’s successful hosting of the 2010 FIFA World CupTM a one-off triumph or was it evidence of the country’s broader capacity to render terms like first and third world obsolete.
My colleagues and I, at the International Marketing Council of South Africa would like to give you an opportunity to make up your own minds and share your conclusions with your readers, listeners and viewers. To that end, we invite you to join journalists from all over the world in a media tour that will run between November 27 and December 5, 2010.
The tour will focus on three fundamental aspects of South Africa’s growth story: transport, energy and the economy’s institutional base. South Africa has been making huge investments in infrastructure, and a great deal more is in the pipeline. You will have an opportunity to make an informed judgment on what has been achieved, what still needs to be done and whether South Africa deserves to be rated among the world’s most dynamic emerging markets.
Enclosed is a preliminary programme and list of speakers. If you would like to be part of the tour, please register online on www.brandsouthafrica.com, MediaTour2010 or if you have further questions feel free to contact me or Lynette Oelschig, Director: Strategic Marketing and Communication, on +27 011 483 0122 or via email: email@example.com.
We look forward to hearing from you
Miller M Matola
Chief Executive Officer