The primary objective of Brand South Africa is to develop and implement a proactive marketing and communication strategy for South Africa, and to promote South Africa.
Our role is to create a positive, unified image of South Africa; one that builds pride, promotes investment and tourism, and helps new enterprises and job creation.
We operate on five platforms:
Brand South Africa's international campaigns focus on the needs of investors in South Africa, exporters, and global South Africans.
For investors, Brand South Africa aims to increase familiarity and knowledge of South Africa as a viable, world class and profitable business destination in targeted international trade, investment and tourism markets. We match the strategies of the Department of Trade and Industry, Department of International Relations and Cooperation, and South African Tourism. Targeted countries include China, India, the US, the UK and European Union, UAE, Brazil and Russia.
Targeted advertising campaigns, through broadcast, print and online media, and other traditional marketing techniques are used to raise awareness of all that South Africa offers the international investor.
Tools to contribute to Brand South Africa's international and domestic marketing initiatives can be found here.
Investment missions are undertaken to target countries, where investors and the media are engaged with the Brand South Africa messaging.
Export missions promote South Africa's export industries (clusters) in line with Trade and Industry South Africa’s export strategy.
Global South Africans are influential, well-placed South Africans abroad. Brand South Africa aims to mobilise the Global South African network behind a programme of investment recruitment, skills identification, mentoring, skills transfer, study exchange and work experience initiatives. This is seen as an extension of the marketing initiatives in the host countries.
The Brand South Africa also engages with the global media, through projects such as Media Club South Africa. We also host groups of journalists and bloggers on media tours to the country.
At home, our aim is to build and sustain national pride and patriotism. This is being achieved through support for a number of projects, such as Play Your Part, the Movement 4 Good, the Brand Champion Programme, Miss Earth South Africa and more.
A key way in which we showcase how South Africa is Inspiring New Ways is through our digital platforms, which include a vibrant social media presence and four websites: the flagship SouthAfrica.info, media service Media Club South Africa, active citizenship network Play Your Part, and our organisational website BrandSouthAfrica.com.
The official information gateway to South Africa, SouthAfrica.info is Brand South Africa's encyclopaedic guide to the country and the source for news and information about how we are Inspiring New Ways. MORE >
The Brand South Africa media service, Media Club South Africa is an invaluable news and content resource, providing original feature articles and high-quality Creative Commons photos for use online and in print. MORE >
Brand South Africa’s Play Your Part programme is a nationwide initiative created to inspire, empower and celebrate active citizenship in South Africa. Its objective is to lift the spirit of our nation by encouraging all South Africans to contribute to positive change. MORE >
Our corporate website, BrandSouthAfrica.com is the source of information on the work of the organisation, press releases, communication from our partners in the South African government, marketing materials, tenders and vacancies, and more.