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Corporate Identity
Welcome to the brand guideline manual for Brand South Africa.
Our purpose is to create a positive and compelling brand image for South Africa, both domestically and internationally and in so doing, drive strategic opportunities for trade and tourism.
The Brand South Africa guidelines have been developed to assist users make sure all Brand South Africa branded collateral adheres to the defined approved brand identity.
The guidelines set out in this manual should be strictly adhered to ensure a consistent and distinctive image for Brand South Africa.
For questions or further information on the Brand South Africa Corporate Identity Guidelines, please contact: The Brand Manager, Brand South Africa on +27 11 483 0122.
Brand South Africa Corporate Identity Manual
- Corporate identity
- Basic elements
- Stationery
- Literature
- Campaigns
- Online
- Event branding
- Merchandising promotional items
- Advertising
- Secondary brand co-branding
- Co-branding with an offering
Brand South Africa, Brand a glance
What we do
The primary objective of Brand South Africa is to develop and implement a pro-active marketing and communication strategy for South Africa, and to promote South Africa.
Brand South Africa’s role is to create a positive, unified image of South Africa; one that builds pride, promotes investment and tourism, and helps new enterprises and job creation.
The organisation operates on four key platforms: raising awareness internationally of all that South Africa has to offer investors; operating missions abroad promoting investment and export industries; mobilising influential South Africans as well as members of the media abroad; and boosting local pride and patriotism through various campaigns.
Marketing Material
See our latest ads and other resources to help you market South Africa.
Read more about the SA Story.
Play Your Part
Play Your Part is a national initiative by Brand South Africa, powered by the organisation ForGood, to encourage all South Africans to contribute to positive change in the country, to become involved – to simply play a part.
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