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Brand South Africa board member Anitha Soni shares what she hopes to be the outcome of the Global Diaspora Summit 2012 taking place in Sandton City, Johannesburg. She also relays what Africa Day 25th May means to her.
The South African Olympics and Paralympics teams received the official send-off from President Jacob Zuma at a cheery ceremony in Pretoria on 12 July.
Africa is the second fastest growing region, delivering the highest returns on Foreign Direct Investment (FDI) in the world, yet the continent is plagued with the perception of having major risks associated with investment.
A television advert by the International Marketing Council of South Africa, a founding member of the Movement for Good, shows how change for a better South Africa starts with small, everyday actions - and starts with each of us. Click arrow to play video.
The advert was first aired in February 2009.
The right to host the 2010 World Cup brings South Africa a unique opportunity that extends well beyond football.
One of the biggest impacts from hosting the 2010 FIFA World Cup will come from the phenomenal marketing and communication opportunity it will offer the country and continent.As world attention focuses on the first African World Cup this is an opportunity for Africans to tell their own stories.
The 2010 National Communication Partnership is a joint effort of communicators across society and in the many creative and communication disciplines to take advantage of this communication opportunity of a lifetime to benefit our country and continent.
The 2010 National Communications Partnership had its genesis in a meeting in early 2006, convened by GCIS and the Brand South Africa and hosted by the Minister in the Presidency, of senior government communicators and a group of private sector corporate communicators. The latter expressed their commitment to taking advantage of the 2010 FIFA World Cup communication opportunity for the benefit of the country and continent.
They identified the need for some facility to ensure a well co-ordinated marketing and communication campaign in the build-up to 2010 to maximise tourism and foreign investment opportunities for many years beyond 2010, as well as to mobilise South Africans across sectors as hosts, and to build national pride.
Such a facility would help ensure that all left hands were aware of what right hands were doing, facilitate the development of an overarching strategic vision for communicators across sectors and disciplines so everyone worked together to take advantage of this communication opportunity of a lifetime for our country and continent.
As a result the 2010 National Communications Partnership (NCP) was formed. Its plenary membership now stands at around 250 leaders of communication across sectors and disciplines – marketing, advertising, communication, public relations, creative industries, tourism in the public and private sectors. The work of the Partnership is driven by a task team representative of the various disciplines and sectors, which meets monthly.
STRENGTHENING INFORMATION AND COMMUNICATION TECHNOLOGIES
South Africa's high-tech police service has much more than fast cars, firearms and handcuffs at its disposal to maintain safety in the country.
The South African Police Service (SAPS) has adopted a strategy that governs SAPS' innovative use of information systems and information and communication technology.
The first focus area of the strategy aims at modernizing and expanding the number of personal computers, printers and fax machines while the second modernization and expansion of the hosting capabilities and network infrastructure.
During the year ending March 31 2006, SAPS' client services and administrative systems benefited from the deployment of a total of 35 890 items of end-user equipment including:
This equipment enables personnel to capture and share information efficiently and timeously. It also enhances SAPS training programmes.
SAPS took delivery of 100 Blackberry devices for detectives in a pilot scheme aimed at investigating whether this improved their ability to deal with complaints and to communicate and collaborate with prosecutors and the general public.
During the year under review SAPS maintained and enhanced the Geographical Information System at 340 priority police stations. This system provides police with satellite images that can assist with the development of crime prevention activities, especially in rural areas where physical addresses are limited.
The incidence of crime and crime patterns can be identified and presented on geographical maps and aerial photographs, providing a clear, realistic and informative perspective of crime trends in given areas.
Individuals or syndicates wishing to slip through South Africa's major border posts or other ports of entry are up against a growing arsenal of information technology.
Outdated equipment has been replaced at 60 different offices at ports of entry.
New information and communication technology (ICT) containers have been placed at 11 ports of entry, loaded with the latest appropriate technology. Upgrades have been effected at Durban International Airport, Johannesburg International, Cape Town International and Lanseria.
Stepping up the fight against crime
The South African government and business community have set in motion a series of interventions in the management of policing, justice and correctional services in a bid to turn around the crime situation in the country.
The 2010 Soccer World Cup will leave behind a legacy of a South Africa and a continent of Africa that is united and confident "about who we are and what we want to become."
Opening the first 2010 National Communication Partnership Conference in Johannesburg today, Dr Essop Pahad, Minister in the Presidency, said the 2010 event will be seen by billions of people across the world. For the next four years they will "be looking at our country and our continent with an intensity that is unlikely to repeat itself for decades."
One message, many voices. That is what the 2010 National Communication Partnership Conference on branding South Africa hopes to achieve in the lead up to the 2010 FIFA World Cup.
The Conference is being hosted by the International Marketing Council of South Africa (IMC) on behalf of the 2010 National Communication Partnership Task Team (which includes representatives from government, business and the 2010 Local Organising Committee). The one-day indaba, which takes place on Tuesday 15 August, includes inputs from leading local and international speakers in the morning, outcomes-based workshops in the afternoon and a glittering gala dinner to end proceedings.
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Play Your Part is a national initiative by Brand South Africa, powered by the organisation ForGood, to encourage all South Africans to contribute to positive change in the country, to become involved – to simply play a part.