Monday, 27 September 2010, Johannesburg – The Chairperson of the International Marketing Council of South Africa’s Board of Trustees, Ms. Anitha Soni, will receive a Brand Leadership Award at the 2010 World Brand Congress which takes place from 22 to 24 November at Taj Lands End in Mumbai.
Ms. Soni, an accomplished tourism specialist and award-winning businesswomen, will be honoured for her “professional efforts”. The Brand Leadership Award is the most prestigious award an individual can receive at the World Brand Congress.
Ms. Soni plays a leading role as Chairperson of the Board in overseeing the activities of the International Marketing Council (IMC) as it delivers on its mandate to manage the country reputation and position the country as an investment destination of choice. Under her guidance the IMC is succeeding to deliver on this mandate, both domestically and internationally, the most recent example being the 2010 FIFA World Cup™ when the IMC’s mobilisation initiatives engendered strong social cohesion among South Africans which, in turn, led to the country fulfilling its 2010 brand promise: “Ke nako – celebrate Africa’s humanity”.
Also under Ms. Soni’s leadership, the IMC has met with great success in positioning the macro-economic benefits of the World Cup among international audiences. Ms. Soni was also instrumental in the IMC’s drive to position South Africa’s business and economic competitiveness at the 2010 meeting of the World Economic Forum in Davos.
Soni says she is honoured that the Global Council has decided to bestow such a prestigious award on her.
“The World Brand Congress is a gathering of exceptional talent in the fields of Marketing and Branding. To be recognised among such an august group is a rare honour and privilege. It is the highlight of my career,” says Soni.
Soni believes the Brand Leadership Award does not belong to her alone, but to all the role players in Government and the private sector that participate in building the country’s brand.
“The IMC is the custodian of Brand South Africa, but the Brand belongs to all South Africans. The World Cup has shown that when South Africans act with unity of purpose, everyone contributes to growing our reputation on the international stage. The primary role players responsible for enhancing the Nation Brand are dedicated, skilled and passionate about our country. This past year they have worked with great diligence to foster relationships, engage with international stakeholders and promote South Africa. The award belongs to them all and I will think of all South Africa’s brand builders when I receive it”.
Note to editors
The World Brand Congress is strategically partnered by the Chief Marketing Officer Council USA and Asia, organisations dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries.
The World Brand Congress is represented by 60 countries, and is governed by an Advisory Council. Some 600 people will participate in the 2010 event.
About the International Marketing Council of South Africa (Brand South Africa)
The International Marketing Council of South Africa (IMC) was established in August 2002 to help create a positive and compelling brand image for South Africa. At that time, the world was unsure about what to think of South Africa, with many different messages being sent out by various sources. These did very little to build the country’s brand and it was evident that to attract tourism and investment there was a need to co-ordinate marketing initiatives to make them more effective. This led to the creation of the IMC, whose main objective is the marketing of South Africa through the Brand South Africa campaign. There are many benefits to having a consolidated brand image, with the most important being that a consistent Brand South Africa message creates strategic advantages in terms of trade and tourism for the country in an increasingly competitive marketplace.
For further information:
Director: Strategic Marketing & Communication
International Marketing Council of South Africa
Tel: +27 11 483 0122