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Marketing Materials Vast majority do not do crime - Mosola | Vast majority do not do crime - Mosola |
| Friday, 29 August 2008 | |
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Union Buildings, 10 June 2008: “Every South African can make a difference to the situation in the country, every small act will help”. This was the message from Moeketsi Mosola, the acting CEO of the International Marketing Council of South Africa (IMC), custodian of Brand South Africa. He was speaking at the Million Men March at the Union Buildings in Pretoria. The march was organised to protest against the rampant crime in the country. Said Mosola:” We are here because of the many who have been murdered, raped, hurt in so many ways. We are here to confirm that we, the vast majority in the country, do not do crime.” The Million Men March, said Mosola, is part of a wider moral regeneration programme. The IMC will this week start a programme through which it will ask South Africans to describe what kind of a country they would like to live in, and then inspire them to take action to make that vision a reality. The message is that every small act by any individual can make a positive difference. This “Active Citizens Campaign” feeds into the newly started Movement for Good, which appropriately has the slogan “It starts with you”. It is an umbrella organisation for a network of country-wide organisations that have come together to mobilise South Africans to do the right thing – not do crime, not pay bribes, pay taxes, don’t litter, treat fellow-human beings with respect, be disciplined in all they do. Every small act is a bit of positive energy which helps towards getting where all citizens want to be – creating an unstoppable momentum, to get to a tipping point of critical mass that ensures that the groundswell grows into a major force to be reckoned with. Mosola said South Africans will not stand idly by – “we can and will make a difference.”
EndsIssued by Meropa Communications on behalf of the International Marketing Council, custodian of Brand South Africa.
For more information contact:Mr Gosebo MathopeSenior Manager: Media Relations International Marketing Council Tel: 011 482 0122 Email: Ms Candi Matavele Meropa Communications Tel: 011 772 1000 Email: |
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| The South Africa you want to live in |
The International Marketing Council (IMC), custodian of Brand South Africa, is embarking on a journey with South Africans to begin to collectively create a South Africa that we all want. The first phase of this journey will deal with engaging the nation to get feedback on what South Africans want. It commences on the 12th June through all the major media platforms. The "South Africa you want to live in" campaign will be asking all South Africans to describe the country they want to live in.
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| “We say YES to a better country” |
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Speech by Moeketsi Mosola, Acting CEO of the International Marketing Council of South Africa at the Million Man March, Union Buildings, 10 June 2008.
Today we say NO to crime. Today we say YES to an even better South Africa. We are many here today, but we represent the millions of good South Africans who agree with us. |
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| Read more... |
| Vast majority do not do crime - Mosola |
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Union Buildings, 10 June 2008: “Every South African can make a difference to the situation in the country, every small act will help”. This was the message from Moeketsi Mosola, the acting CEO of the International Marketing Council of South Africa (IMC), custodian of Brand South Africa. |
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| Read more... |
| Brand South Africa Blog |
| Starting a conversation about a country that is alive with possilibity |
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