BrandSouthAfrica.com

Communicators from Africa will be in Johannesburg at the end of July to discuss how best to take advantage of the 2010 FIFA World Cup™, to positively project Africa to the world.

They will be attending the third annual 2010 National Communication Partnership Conference. The conference will be held in Johannesburg on July 29 and 30.

The theme of the 2008 Conference is ‘Africa’s time has come, Mobilising for 2010 and beyond’. This is a call to action to everyone to stand up and be counted. It is derived from South Africa’s bid to host the 2010 FIFA World Cup™, which was themed ‘Africa’s time has come – South Africa is ready’.

The many entities that work within the shared communication framework of South Africa’s 2010 National Communication Partnership include Government Communication Information Systems (GCIS) the International Marketing Council (IMC), Proudly South African, the South African 2010 FIFA World Cup™, SA Tourism, private sector and Civil Society.

Explains Nkenke Kekana, the Chairperson of the 2010 National Communication Partnership, “We want to achieve a coherent and action-oriented plan. That is why the conference this year is held over two days as against the one day conferences we held in 2006 and 2007. The conference will make it possible for African communicators to exchange ideas and practical suggestions on how to improve the continent’s image and reputation in the world, using the opportunities presented by the 2010 World Cup”.

“It is also a way to build African solidarity and to foster a climate that contributes to African growth and development”, said Nkwenkwe Nkomo, the Co-Chairperson of the 2010 National Communication Partnership.

The first day of the conference will have a South African focus, and delegates will be introduced to the United South Africa Campaign.

The second day will focus on sharing the Partnership’s communication framework for the next two years and the emphasis will be on Africa. One of the highlights will be a presentation by a Public Relations expert from Africa who will address the way to mobilise, communicate and market the continent.

Ends.

Issued by:
Meropa Communications on behalf of The National Communication Partnership

For more information, please contact:
Lauretta Theys: 011 772 1000/ 083 444 4755
or

Pamela Dlamini: 011 772 1000// 082 686 2198

Gosebo Mathope IMC: 078 784 3724