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Home arrow Press Room arrow Ad with a twist urges global business "invest in South Africa"
Ad with a twist urges global business "invest in South Africa"
Wednesday, 13 February 2008

The International Marketing Council of South Africa has launched a new international advert. This is a commercial with an interesting twist – it is infused with the sophistication and industry of the global world, but is intrinsically South African.

Each image, at first glance, reminds the viewer of sophisticated places and events in Europe and America, but which then turn out to be South African.

It aims to challenge perceptions and put vibrant business images into the minds of international decision makers – so that they seriously consider South Africa as a trade, tourism and investment destination.

View the ad:

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