BrandSouthAfrica.com

Union Buildings, 10 June 2008: “Every South African can make a difference to the situation in the country, every small act will help”. This was the message from Moeketsi Mosola, the acting CEO of the International Marketing Council of South Africa (IMC), custodian of Brand South Africa.

Today we say NO to crime. Today we say YES to an even better South Africa. We are many here today, but we represent the millions of good South Africans who agree with us.

A press conference held in Beijing on 21 August 2008 shed light on South Africa’s ongoing preparations for the 2010 Fifa World Cup – and the message to the world is that SA is on track to deliver the goods.

Communicators from Africa will be in Johannesburg at the end of July to discuss how best to take advantage of the 2010 FIFA World Cup™, to positively project Africa to the world.

The International Marketing Council (IMC), custodian of Brand South Africa, is embarking on a journey with South Africans to begin to collectively create a South Africa that we all want. The first phase of this journey will deal with engaging the nation to get feedback on what South Africans want. It commences on the 12th June through all the major media platforms. The ‘South Africa you want to live in’ campaign will be asking all South Africans to describe the country they want to live in.