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Thursday, 22 June 2006 |
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South Africa is visible at the 2006 World Cup in Germany, in spite of the fact
that we are not playing at the mega-event.
The International Marketing Council of
South Africa on Wednesday showed the media the cutting edge technology
being used to market the country during the month long event. The
message to the thousands of soccer fans from across the world who have
converged on Germany is that South Africa is open for trade, investment
and tourism and has the capacity to successfully host the 2010 World
Cup.
Speaking at the media briefing, CEO Yvonne Johnston
noted that the IMC’s use of cutting edge technology, which has largely been
invented and developed locally, “shows the world that South Africa is capable of
inventing and hosting the best technology in the world.”
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Tuesday, 13 June 2006 |
Among South Africa’s youth, accents count for more than people’s role during the struggle. This is one of the surprising results on class mobility in a study for the International Marketing Council of South Africa by Kuper Research.
Based on FutureFact information, it is clear that young South Africans are convinced that they are better off than their parents were – and that they believe their children will be even better off than they are now. As South Africa celebrates Youth Day, this underpins the hopes of the younger generation for an even better future.
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Thursday, 25 May 2006 |
This year’s Africa Day is even more of a special occasion as there is a real opportunity on the horizon which binds all Africans together – Soccer World Cup 2010. As the event for 2006 is about to kick off in Germany, we should all rededicate ourselves not only to making the 2010 event a truly African one but highly successful too. It offers us the opportunity to change views on our continent and to point out what exciting possibilities – and realities – abound in Africa. |
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Monday, 22 May 2006 |
 Adverts promoting Brand South Africa have been voted in the 10 most memorable adverts by European readers of the Economist, the world’s leading business publication. The adverts were specifically developed by the International Marketing Council of South Africa for foreign publications, like the Economist, to attract investment and tourism to South Africa. |
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Wednesday, 26 April 2006 |
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MEDIA RELEASE In the week of South Africa’s 12th Freedom Day celebrations, a survey of South Africans living abroad shows their massive support for South Africa as “home” and “a place to feel patriotic about”. The research, sponsored by the International Marketing Council of South Africa, was undertaken by Toni Joubert of Research Surveys, South Africa’s leading marketing and social insights company. Nearly 2 000 global South Africans responded in just a month. |
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